Word Wars



As you know, Advertising is a battle ground of messaging.  See a video clip on this delima.  What line of reasoning is going to get your business ahead of the pack?  What emotional lexicons are battling over your potential customer's mind?  Analyzer I assists you with identifying "hot buttons" and emotional lexicons for a repositioning strategy.
 

If your competition is perceived similar by prospects, all they will have to base a buying decision is on price.  We discover unique power words and create responsive messages so price will not be their
major consideration.

What are power words?  Words crucial to potential customers yet not in current messaging while aligned with company vision.  And competitor’s are not using them.  See analysis screen below of example of finding "power words".  How are you repositioning or rebranding company messaging?  How do you get direction?

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Identifying these power words and emotional lexicons in the POWord Ranking system  is one of the many features of Analyzer I.   No human mind could do this comparison

The most graphically unblemished and or articulate sales message will fail, unless the words and art communicate actual perceived needs of the qualified prospect. We specialize in finding percieved needs of potential customers-not wants.  Contact us for more details.

Analyzer I is online with prices starting as low at $30.00 for a quick review of your banner ad.  Contact us by email for details.  Start fine-tuning meta tags, ad copy, banners, sales messaging and commercials with this highly specialized tool following the IMC messaging process taught to hundreds of students.  Ask about our SEO program that increases your conversion factor.   Start split testing scripting, meta-tags or ads today.  


Contact information at http://www.growthconcepts.org/index.php/contact-us/