Home The 3% RuleOne of 20 Growth Priniples This growth principle rule goes like this: increase pricing 3%, increase
a communication variable (like closing ratio) 3% while decreasing
advertising wastage
3% increases
EBITADA over 10-15%. Obviously
the equation does not make sense. 3%+3%+3% does not equal 10
%. So why 10% or greater?
Because the rule has a communication
variable in
the equation. If a value moe included an efficient
and
effective
communication variable both cash flow and the bottom line
would be
effected. Thereby exponentially increasing EBITADA. So what communication variable in your particular situation would impact business value the most witht the least time, effort and cost? The "right" move could add hundreds of thousands to your bottom-line and business value-the wrong move, you know....
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