Working with CEO David Whipple moved our planning and research to a new level. The reports to the client were stronger and more useful because of the innovative metrics developed ( 3% rule and CenterfigurE) by Growth Concepts. There will be a new generation of marketing and marketing communications graduate students from Northwestern University that have found Growth Concepts a strong metric partner.

The value of the Growth Concepts (Analyzer I) software was to allow the project to define and "stay on strategy" with the messaging of the company. David's training time and dedication to the full use of the software also made a great difference.