Whether you are starting-up or have been running at full-steam for awhile contact us for a complimentary assessment with this tool. Software Review (Source; Computer Credible Nov/Dec,1985)CenterfigurEŽ: A New Perspective For Analyzing Marketing Environments If you need a simple way to analyze
advertising effectiveness, customer ser-
vice, pricing, sales force productivity,
forecasting, or product development, but
don't want to spend hours developing
your own program, Target Software, Inc.
and Growth Concept's CenterfigurE
1.0 may be for you. It is easy to learn
and use, right out of the box.
The uniqueness of the software is that it
is not based on a simple "cause-effect"
relationship, but rather interdependenceof marketing activities. For example,
how does prospecting depend on the
average sale, or how does up-selling
effect prospecting, entering historical
marketing data sets a benchmark. What-
if scenarios can then be generated pro-
viding useful marketing/sales analysis.
Great for analyzing advertising cam-
paigns, for example.
The real strength of CenterfigurE is its
ability to combine internal and external
marketing activities with formulas to
view an entire marketing environment,
with a point of reference named the
CenterfigurE, it is intended to provide a
baseline (benchmark) used to identify
strengths and weaknesses. Interpreting
the key points for a particular situation
and modifying marketing activities can
get complicated and often requires an
expert, but this software makes the
entire process more understandable.
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