Preceived Needs

I had the opportunity to have David as a guest speaker in a Communication class I teach at the University of Utah that focuses on Public Relations, Marketing and Advertising. David spoke about his Analyzer I software and demonstrated for the students how they can use it to research potential competitors and create ad copy. David was able to get the students thinking about the reality of competition and allowed them to see some of the software options (and consulting firms!) that can help build business value and ultimately help them break through the clutter of messages with which they must compete. As a class, we realized that regardless of the focus (i.e. advertising, marketing or PR), the Analyzer I software is an invaluable tool. We enjoyed having David in class and I hope to have him back as a guest lecturer in the future. -- Autumn Garrison PhD student Department of Communication University of Utah