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	<title>Growth Concepts LLC &#187; social media</title>
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	<description>Maximizing Business Value</description>
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		<title>Online/Offline Advertising Return Comparison Chart</title>
		<link>http://www.growthconcepts.org/index.php/2010/08/earnings-move-2/</link>
		<comments>http://www.growthconcepts.org/index.php/2010/08/earnings-move-2/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 02:22:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[EBITADA]]></category>
		<category><![CDATA[advertising comparison chart]]></category>
		<category><![CDATA[advertising return]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[business strategy consulting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.growthconcepts.org/?p=2502</guid>
		<description><![CDATA[ What ever your sales strategy is going to be we add an earnings move.]]></description>
			<content:encoded><![CDATA[<table class="borderbox" border="1" cellspacing="1" cellpadding="2">
<tbody>
<tr>
<td width="25%" valign="top">
<div><strong>Medium</strong></div>
</td>
<td width="25%">
<div><strong>Cost</strong></div>
</td>
<td width="25%">
<div><strong>Campaign Return </strong></div>
</td>
<td width="25%">
<div><strong>Audience Reach </strong></div>
</td>
</tr>
<tr>
<td width="25%" valign="top"><strong>Local<br />
Television </strong></td>
<td width="25%" valign="top">30 seconds in<br />
top 10 market: $4,000<br />
to $45,000+.</td>
<td width="25%" valign="top">Higher than direct mail</td>
<td width="25%" valign="top">Large number of<br />
consumers<br />
but a small target audience.</td>
</tr>
<tr>
<td width="25%" valign="top"><strong>Network<br />
Television </strong></td>
<td width="25%" valign="top">30 seconds in<br />
prime time: $80,000 to<br />
$600,000.</td>
<td width="25%" valign="top">Like direct mail</td>
<td width="25%" valign="top">Very high number<br />
of consumers with very low<br />
ROI.</td>
</tr>
<tr>
<td width="25%" valign="top"><strong>Cable<br />
Television/Ad Insertion </strong></td>
<td width="25%" valign="top">30 seconds in<br />
prime time: $5,000 and $8,000./Ad insertion $2-$280</td>
<td width="25%" valign="top">Higher than<br />
direct mail</td>
<td width="25%" valign="top">Lower number of<br />
consumers but offers better<br />
audience targeting.</td>
</tr>
<tr>
<td width="25%" valign="top"><strong>Radio</strong></td>
<td width="25%" valign="top">15-60 seconds:<br />
$200<br />
to<br />
$1,000.</td>
<td width="25%" valign="top">Lower than<br />
direct mail.</td>
<td width="25%" valign="top">Depends on<br />
station. Good reaction<br />
numbers but at a high cost.</td>
</tr>
<tr>
<td valign="top"><strong>Magazines</strong></td>
<td valign="top">National Magazine: $50 per 1,000<br />
issues.</p>
<p>Local magazine:<br />
$120 per 1,000 issues.</td>
<td valign="top">Like direct mail</td>
<td valign="top">Depends on circulation.</td>
</tr>
<tr>
<td valign="top"><strong>Direct Mail </strong></td>
<td valign="top">Letter-sized envelopes: $15-$20 per<br />
1000.</p>
<p>Single sheet newspaper insert: $25-$40 per 1000 issues.</td>
<td valign="top">1-2% is a great return</td>
<td valign="top">Depends on copy and follow-up</td>
</tr>
<tr>
<td valign="top"><strong>Search Engine<br />
Optimization and SEM </strong></td>
<td valign="top">$15,000-$75,000 per year.</p>
<p>Landing pages with co-op</td>
<td valign="top">Like direct mail</td>
<td valign="top">Visitors are seeking your products<br />
and services and return to become<br />
regular<br />
customers. No personal contact.  Only email back.</td>
</tr>
<tr>
<td valign="top"><strong>Phone Follow-up </strong></td>
<td valign="top">$500-$75,000 per month for two<br />
people calling from part-time to full-time.</td>
<td valign="top">Increases response 10-15%</td>
<td valign="top">Medium high ROI.<br />
When on phone customer buys if the right sales<br />
pitch.  Lead recycling..</td>
</tr>
<tr>
<td valign="top"><strong>Mailer and Phone </strong></td>
<td valign="top">$3,000-$75,000 per month.</p>
<p>for two people calling from part-time to full-time</td>
<td valign="top">Direct mail then phone response</td>
<td valign="top">High ROI.  If right timing<br />
of sales scripting and mailer.  Must have great copy.<br />
Lead recycling.</td>
</tr>
<tr>
<td valign="top"><strong>Mailer, Phone and<br />
Landing Page Optimization with email, newsletter and SEM with specials.<br />
</strong></td>
<td valign="top">$3,000-$75,000 per year.</p>
<p>Landing pages with co-op</p>
<p>minimuim 3 months</p>
<p>SEO and calling is working for you</td>
<td valign="top">Direct mail then phone follow-up<br />
with collection site/co-op advertising/ and SEO</td>
<td valign="top">Exceptionally high ROI as<br />
visitors are seeking your products and services and return to become<br />
regular<br />
customers.  Lead recycling</td>
</tr>
</tbody>
</table>
<p>Obviously these are sales strategies with average returns.  We implement earnings moves that go along with sales strategy but in addition go something like increase price 3%, increases margin 3% and decrease advertising3% which results in a 15% more increase to EBITADA. What ever your sales strategy is going to be we add an earnings move.  Make sure you do the right combination of media since they could work against you with the same 15% if wrong.  Find out with a quick analysis with <a href="http://www.growthconcepts.org/index.php/software-suite/">CenterfigurE</a> and remove any obvious blunders.</p>
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