L.A.’s Messaging is not the Same as Provo, Utah’s Messaging
This word dynamics research tool begins to unlock potential customer’s mindsets for optimizing messaging. Whether you use Salesforce.com, Eloqua/Marketo or other Business marketing tools it all boils down to content. Both long-term (branding) and short-term(key-words, links, routing words, rich snippets, call to actions, ad grabbers, tags) come together for what ever city you are in or going too for implementing an earnings move. See one semantic relevance analysis screen of Analyzer I below:
What word keys are crucial to your potential customers and not being used by competitors?
Increase conversion with Power Words
How does Analyzer I add too conversion factor or closing ratio? There is more to a potential customer’s communication experience than on the internet. Sure google ad words are powerful but only a small sample of of a potential customer’s daily communication is used. Analyzer I processes use offline and online language when using semantic relevance for unlocking the buying code. Thereby having a higher conversion factor. Try it.
Below are three examples of the use of the tool within an earnings move:
Real Example 1: An Author had a great website but he needed more buying visitors to his website. All likely key words were being used by competitors. How did he find unique emotional lexicons that lead potential readers to purchase more books?
Real Example 2: There are three businesses. An e-commerce, wholesale and manufacturing business all selling similar products. Yet, the wholesale business has been neglected for years so the customer base has dwindled. If customer base of this business is not strengthened it will fall to the wayside of the other two business. Knowing business value of this business would be much greater than the other two-in the long run; what unique way would you use to start contacting potential customers to build the neglected business customer base? There are no second chances. You must know what to do and say so you do not loose that first potential customer.
Real Example 3: A review of a 26 million dollar merger showed there was no integration of messaging. Everything else was in order but somehow messaging for the six products was overlooked. How would the North American Consulting teams know a selling proposition. What would they say or write? No guessing.
Click for a proven IMC Messaging Process
Along with this online tool we offer a highly specialized DIY Messaging Optimization Certificate program. This is a 10 week course geared toward various media including optimizing website content to increase conversion factor(pathways) . Contact us for a syllabus.
May 2010 Newsletter/July 2010 Newsletter
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