L.A. messaging is not the Same as Provo, Utah
This word portal tool opens minds to new messaging for long-term (offline/online rebranding) and short-term(meta tags,key-words, button words, banners, links, image tags, routing words, call to actions, ad grabbers) messaging for what ever city you are in or going too-with ultimate relevance. See one analysis screen of Analyzer I below:
What word keys are crucial to your potential customers and not being used by competitors?
Increase conversions by testing different key-words and content
How does Analyzer I solve and word dynamics improve offline and SEO copy writing processes? First it assists you with identifying key-words and grabbers anchored with perceived needs of potential customers(turn these into powerful benefits). Most SEO’s use “relevance” of key-words to potential customers within the framework of their own or group’s mind set(a whim or guess) leading to more testing and a lower conversion factor (Read “Get Motivated” By Tamara Lowe). Second, meta tags, ads, banners and other promotional copy cannot be similar to competitors and in all processes (21st Century Marketing Systems). We take a look at the scope of denotations and connotations. Finally, most websites and other promotional collateral is written, at first, by inspiration or a whim. Usually, not taking into consideration vital Integrated Marketing Communicaton factors (Read, “IMC The Next Generation” by Don and Heidi Shultz). So, how do you create a fly for getting a bite (see casting and presenting)?
If your competition is perceived similar by prospects, all they will have to base a buying decision is on price. We discover unique “power words” and create responsive messages so price will not be their major consideration when considering your product(s)/service(s).
Ask about Power Words!
Below are three examples of the use of the tool:
Real Example 1: An Author had a website. He had a super idea but he needed more buying visitors to his website so they would buy his book. He looked for key words by using key word search tools at webmaster sites and even at webmaster tools. He could not find any searched words that had similar meanings as his concepts. And most of his words were being used by competitors anyway. What does he do?
Real Example 2: There are three businesses. An e-commerce, wholesale and manufacturing business all selling similar products. Yet, the wholesale business has been neglected for years so the customer base has dwindled. If customer base of this business is not strengthened it will fall to the wayside of the other two business. Knowing business value of this business would be much greater than the other two-in the long run; what unique script would you use to start contacting potential retailers to build the neglected business customer base? There are no second chances. You must know what to say so you do not loose the first potential customer.
Real Example 3: A review of a 26 million dollar merger of two companies showed there was no integration of messaging. Everything else was in order but somehow messaging was overlooked. In other words the North American Consulting teams did not know a selling proposition with six new products. What would they say or write? No guessing.
Click for a proven IMC Messaging Process
Ask for a complimentary review of your website messaging and see how far away content is from consumer’s perceived needs.
Along with this online tool we offer a highly specialized SEO program. This is a 10 week course geared toward a DIY website person or web development team for taking their SEO practices up a notch. Contact us for a syllabus.