Archive for the ‘Value Drivers’ Category
July 28th, 2010 | 
Author: Have you ever wondered why there is most often a gap between an IT department and Marketing? You know marketing people think they understand technology(or ignore it) and IT feel they understand marketing(or ignore it). This often constrains businesses. View
diagram or image depicting this dilemma. Is this happening in your organization so missing vital steps or new customers. Email for a complimentary review.
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Once you identify your needs and the words that mean these needs Analyzer I could help you further fine-tune messaging to increase conversion factor. Analyzer I is an online word portal tool that begins to open your mind to new creative writing for banners, action button and links to give direction to visitors. Ask for a complimentary needs/messaging check.
Not too many people come out and say it. Sometimes people wait until it is too late. Read more on the direction of change and perceived needs. We keep things confidential and offer a complimentary review.
Email for a link on how the software is used: word@growthconcepts.org
Is social media another form of referrals? Business value rule number two from “14 Unalterable Business Value Laws” states, ” Word-of-mouth sales must be more than 20% of gross revenue or reduction of business value starts to occur.” Word-of-mouth could take on several forms in a business like B2B, customer to new trial user/potential customer, referring business to potential customer or even customer to customer. What type of referral system is working for your business?
When a business buyer is looking at business for sale they always look where sales are coming from. If a business owner is spending to much on her/his marketing budget for T.V., ppc, cable or other push media(for new leads) the business buyer knows something is not working. And word-of-mouth is not spreading the name, product knowledge and affection of the business. Why is word-of-mouth not working?
Word-of-mouth is either working for or against business value. We all know that one disgruntled customer tells 7-10 people about their poor experience with a business. While one happy customer tells only 4-6 people about their positive experience. How could your business optimize word-of-mouth while maximizing business value?