Inspired by the two books by Al Ries, Mr. Whipple wrote this e-book to inform the smallest – to corporate managers about an “ideal business” model-so maximizing business value.  Years ago he learned this model while brokering businesses-it is not written about anywhere else.   That’s right!  Not implementing this single organizational  idea contained in these 4 pages a Website Owner or Business Owner could be out of $100,000s.

Also start learning in this e-book differences of earnings moves and a typical sales/seo/sem strategy.   See how earnings move combined with any other sales strategy would result with a 18% gain of EBITADA.

Download this introduction for an overriding BUSINESS VALUE MODEL and earnings move perspective-TODAY!!!.

Click to Download

Find in this Introduction and Chapter 1:

Why would you want to move your organization towards an “ideal business” model?

Why would you want to start a company with this organizational model in mind?

What is the difference between typical sales strategies and earnings moves?

In this short e-book discover how an earnings move could bring over 15% to the bottom line while sales strategies would not.  And how an “ideal business”model perspective begins to maximize business value.  Start with a new outlook of your business-after you read this e-book.

Click to Download “14 Unalterable Laws of Business Value”

More about the Author

Local magazine:
$120 per 1,000 issues. Like direct mail Depends on circulation. Direct Mail Letter-sized envelopes: $15-$20 per
1000.

Single sheet newspaper insert: $25-$40 per 1000 issues. 1-2% is a great return Depends on copy and follow-up Search Engine
Optimization and SEM $15,000-$75,000 per year.

Landing pages with co-op Like direct mail Visitors are seeking your products
and services and return to become
regular
customers. No personal contact.  Only email back. Phone Follow-up $500-$75,000 per month for two
people calling from part-time to full-time. Increases response 10-15% Medium high ROI.
When on phone customer buys if the right sales
pitch.  Lead recycling.. Mailer and Phone $3,000-$75,000 per month.

for two people calling from part-time to full-time Direct mail then phone response High ROI.  If right timing
of sales scripting and mailer.  Must have great copy.
Lead recycling. Mailer, Phone and
Landing Page Optimization with email, newsletter and SEM with specials.
$3,000-$75,000 per year.

Landing pages with co-op

minimuim 3 months

SEO and calling is working for you Direct mail then phone follow-up
with collection site/co-op advertising/ and SEO Exceptionally high ROI as
visitors are seeking your products and services and return to become
regular
customers.  Lead recycling

Obviously these are sales strategies with average returns. We implement earnings moves that go along with sales strategy but in addition go something like increase price 3%, increases margin 3% and decrease advertising3% which results in a 15% more increase to EBITADA. What ever your sales strategy is going to be we add an earnings move. Make sure you do the right combination of media since they could work against you with the same 15% if wrong. Find out with a quick analysis with CenterfigurE and remove any obvious blunders.

For example lets say a Business Owner invested $10,000 to increase sales on a website. It worked. $25,000 was added to revenue but profits were 3%. Now what if the Owner invested $10,000 in an earnings move resulting in $25,000 while increasing price 3%, margin 3% and decreasing advertising 3%? This new earnings move with combined with the other sales strategy would result with a 18% gain of EBITADA. So the same risk and investment but with different moves brings $13,500 to EBITADA and $40,500 in business value. Which move would you take? Warning! The wrong earnings move could do the opposite. Which move are you making? Too complicated to do without a spreadsheet-ask us for a spreadsheet with the numbers.

Learn the difference between a typical sales strategy vs. earnings move in the introduction of “14 Unalterable Laws of Business Value”.

Don’t get confused about strategies not focused on earnings/value. Below is a short list of typical strategies:

MARKET SEGMENTATION

COMPETITIVE POSITIONING

DATABASE STREAMLINING

REDUCING NETWORK DOWNTIME

MORE EFFICIENT PROCESSES

BRANDING

FACILITATION

TIME MANAGEMENT

SALES TRAINING

SOCIAL MEDIA INITIATIVES

DON’T TAKE US WRONG there might be a strong strategy currently working for you! We ask are your initiatives focusing on areas that could bring you a EBITADA return? Ask about an earnings move for your particular situation.

EBIT is Earnings before interest and taxes

EBITDA is earnings before interest taxes and DEPRECIATION AND AMORTIZATION

EBITADA is earnings before interest taxes APPRECIATION (ANOTHER NON CASH FLOW AREA THAT SOME SMALL BUSINESSES USE)

and DEPRECIATION AND AMORTIZATION-maybe from a business loan.

Below is an example of EBIT in a P & L:

Ok, now that you understand EBITADA more lets formulate a new move for your particular situation with the the least expense, time and effort for maximizing this number. Don’t try it without download a free introduction to “14 Unalterable Business Laws” for learning about how EBITADA could be increased using an equity move.

He then went to Law school for a year to return back and start Target Software Inc. to develop best practice software tools that work along with business value.  Earlier in his career, as he was brokering businesses he was asked, many times, “How do you increase business value?” This began his quest for assisting business owners to reach their business goals with business value in mind.

Later, inspired by the book “22 Immutable Laws of Marketing” he researched Business Owners’ and Business Brokers’ for ways to build business value. This study showed common initiatives known by some Owners and not others.  He began further developing tools, testing, executing and training value-based business principles and laws in small, medium and large corporations, educational institutions and non-profit organizations.  These principles and laws are in his upcoming book, “14 Unalterable Laws of Business Value”.

He now runs Growth Concepts LLC while residing in Provo, Utah assisting local, national and international businesses maximize business value for building Owner’s equity. Read More…