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Have you ever wondered why there is most often a gap between an IT department and Marketing professionals?  You know marketing people think they understand technology(or ignore it) and IT people feel they understand marketing(or ignore it). This often constrains businesses. View
a diagram of different process depicting this dilemma.  Is this happening in your organization so missing vital steps of marketing or IT so loosing new customers.  Moving closer to an “ideal business” model brings out and clarifies roles/responsibilities thereby increasing efficiency and effectiveness. Email for a complimentary review or your organizational culture and business value.
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